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? >> it is good for the economy. absolutely it is good for the economy. you know, there is a relationship between mood and spending. when people feel good they spend a little bit more. >> they feel good right now. >> they feel really good right now. very excited right now. >> reporter: there are the obvious things that my off of the shelves here like t-shirts and anything that helps folks identify with the 49ers. an estimate that fans national he will spend $11 billion on super bowl-related punches including beer and 5 million new television set fist. >> in general, san francisco -- television sets. >> in general, san francisco is an optimistic place and it is good for consumer spending. >> reporter: then, the stuff fans do while watching the game like consuming chicken wings, 8 million pounds of chips and another 8 million pounds of avocados. >> when we are in a situation like this that is just gripped the emotions of the entire city, really, nobody is left behind. everybody in some way is effected by this. and everyone gets involved. it is pretty m
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